The Story


I’m Ali, lover of vintage silk scarves, family life and everything countryside.

Established in 2014, Nearly New Cashmere Co. was born out of my dislike for waste. I have never been comfortable with the throwaway culture we now live in. Essentially, I saw an opportunity to rescue and restore wasted cashmere, making this luxury product available to everyone. 


Our vision as a brand is for cashmere to be attainable to everyone while creating a more conscious consumer.


We champion:

Affordability – Our one of a kind pieces are at a price point which is both reasonable and affordable, meaning this once widely unobtainable knitwear can now be part of everyone’s wardrobe. 

Honesty – Both from the perspective of how we do business but also our product. We are transparent in the way in which we both market and sell our cashmere. Our customers know that they are buying second hand, reconditioned pieces.

Luxury – All of our cashmere is 100% pure.

Sustainability – We have fine-tuned the way in which our cashmere is sourced. It is stock which would usually have been discarded. We rescue it, renew it lovingly and sell it.