Meet the Founder

I’m Ali, lover of 100% cashmere, vintage silk scarves, family life and the countryside! I have always disliked any kind of waste in our household whether that was food waste after a meal or the fast fashion culture I saw my four children surrounded by.

My discomfort with the throwaway culture led me to uncover the real situation with unwanted cashmere which inspired me to found my business, Nearly New Cashmere Co. In 2014 I discovered a plethora of post-consumer waste cashmere so I decided to rescue, repair and restore it before finding its new owner. I’m on a mission to make this luxury fabric available to everyone at an affordable price, whilst doing our thing for the planet at the very same time.