Ali is available for speaking and lecturing, curatorial projects, undertaking research and consultancy. Follow her work here and read her story below. For more information please email

I’m Ali, lover of 100% cashmere, vintage silk scarves, family life and the countryside! I have always disliked any kind of waste in our household whether that was food waste after a meal or the fast fashion culture I saw my four children surrounded by. My discomfort with the throwaway culture led me to uncover the real situation with unwanted cashmere and find my business, Nearly New Cashmere. I discovered otherwise wasted cashmere facing a landfill future so I decided to rescue, repair and restore it before finding its new owner. I’m on a mission to make this luxury fabric available to everyone at an affordable price, whilst doing our thing for the planet at the very same time.